BETSARA Three childhood friends from Ravintsara
With Tahina, our Franco-Malagasy friend, we created BETSARA, an ethical trade around Ravintsara.
Tahina started his production on her family’s land 10 years ago and we take care of publicizing and distributing her products.
Holding deeply to respect Malagasy traditions, respect nature and promote work in his village, we do everything by hand.
Tahina and his team (Rambinina, Ratsimba and Leon) in Madagascar perform crop maintenance and processing and Teddy and Tristan are involved in bottling, labeling and distribution Tahina, Teddy and Tristan
French Malagasy born in Grenoble and ski enthusiast. Ravintsara essential oil producer.
The brand creator.
The story in more detail
Tahina SPIRAL, a French Malagasy born in Grenoble, went back to Madagascar, the country of his ancestors, in November 2009 to set up his Ravintsara plantation on his family’s land.
The plantation is located in Sahambavy in the region of Fianarantsoa on the island of Madagascar. The same year, he founded his own company: GARCILASIO SARL.
Ravintsara was harvested for the first time in April 2011. The oil produced is of very high quality and was tested in France by aromatologists.
When selling his products for the first time, he found out about the conditions Malagasy producers had to deal with in regards to major export groups. Confronted with the lack of respect for Malagasy producers, he founded the PNPF Ravintsara (National Platform for the Promotion of the Ravintsara Sector) along with other producers to reassert the value of their work and create a language solely dedicated to the production of Ravintsara. He became director of the PNPF from 2011 to 2012. During this period, the PNPF helped producers modernize their working methods (plantation and transformation). At the same time, Tahina was thinking about selling his products directly in France.
He wants to promote the knowledge of Malagasy work and the quality of his products. For this, he gets back in touch with his childhood friend in Grenoble, Tristan IMBERT, to concretize his project. After a few years of reflection, exchange and preparation of the enriched training project, Tristan leaves his work in September 2014 to embark on the project.
Through his network, Tristan meets many therapists who support him in his project as they like the quality of the oil.
Thus, Tristan, in great collaboration with his friend Tahina, opens SARL Akal NIVAS on French soil and create the brand BE TSARA in April 2015 in France.
In 2018, finally, after a long wait for his two friends, Teddy DACHET, the third T of the band of three who know each other since the age of three, finally joins the team and joins the company completely. It is he who supports the customer relationship.
In Madagascar, Tahina works with three men with whom he forged bonds of trust, a real sense of teamwork and sharing: Rambinina, Ratsimba and Leon.
Tahina, Teddy and Tristan have known each other since kindergarten.